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The Fitness Founders Podcast

Jun 18, 2020

In this episode we had a great conversation with David Steel. He is the Chief Viral Officer of, a social marketing and consulting firm, specializing in the design and implementation of social and word-of-mouth marketing for small to medium-sized companies.

David talks to us about building out and targeting different personas, the process behind creating a better offer than your competition, and how to craft the right messaging and creative for your online campaigns. He also gives his thoughts what gyms and studios need to be doing in an industry affected by COVID-19.

This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at