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The Fitness Founders Podcast

Aug 23, 2019

Erik Charles Russell is a gym owner, sales consultant and the author of The Art of Selling Memberships. He was also MMA fighter in his previous life who competed in Ultimate Fighter!

We were delighted to have Erik on and in this episode we talked about about how he learned to overcome common sales objections, how to talk about pricing and knowing the real value of what you are offering.

Wany a free copy of his book? Go to to grab yourself this excellent gym sales bible.

This podcast is brought to you by Glofox, the boutique fitness software management company. If you are looking to accelerate growth. work efficiently and deliver a well-branded boutique customer experience, check us out at